Tuesday, August 16, 2011

A Partnership Revolution: new brand, new resources, new people.

A Partnership Revolution: new brand, new resources, new people.

The Jewish Agency for Israel's Partnership Unit officially launched the new ‘Partnership2Gether(P2G) brand during the 5th Partnerships Conference in Tel Aviv this summer. The new name replaces Partnership 2000 / Partnership with Israel, which had been in use for the past 15 years in 550 communities and 45 Partnerships.

Along with this new brand, dynamic changes are taking place in our Western Galilee/ US Central Area Consortium Partnership. Our P2G Co-Chairs, Zoe Riekes (returning U.S. Central Area Consortium Chair) and David Laron (Western Galilee Chair), said to ensure a flourishing future we will strive to expand our network, impact, awareness, and support – all of our activities – by 10 times within the next 3 years. For example, if we currently have 500 teenagers engaged in our programs both in the US and the Western Galilee, by 2014 we will strive to multiply that number by 10 to have a total 5,000 teenagers involved. Woah - that’s a big multiplier, right?

Even in the best of times how can we expect that type of growth to happen? How do we achieve this when we are dealing with tightened budgets, leadership changes, and a complex system of connections, programs, and communities? Both Zoe and David agree this will not be an easy task but they know that we have a highly professional staff and lay leaders in place who can initiate a strategic plan to execute our goal. Based on a recent GAP analysis survey of our Partnership, our focus will shift to three critical challenges or ‘gaps’ and in doing so we will be moving ourselves into position to achieve the WG/Central Area Consortium P2G x10 Goal.

Challenge 1: Engage & Utilize Communication Platforms - Inform, Enlighten & Inspire

Partnership is about building people-to-people connections; obviously we should be the best at communication, right? David Laron said, based on our GAP analysis results, we have under-utilized our communication resources. Too many are stuck in old ways of communication; there is a lack of initiative in exploring and using new technologies and online networks. It is critical to our Partnership’s future success that we effectively communicate.

A central communication platform will be launched that will allow our communities to be instantly connected and updated. This new platform will increase productivity, initiate collaboration, build on our connections, increase dialogue, and strengthen our engagement and commitment. In addition, we will actively harness the power of social networks to create a synergy of connection allowing anyone at anytime, no matter where they may be, to tap into the flowing stream of current Partnership information – to be informed, enlightened, to inspire and to be inspired.

Challenge 2: Expansion of Lay Leadership & Volunteers – Involve, Network & Grow

Once the new communication tools are initiated and used, we will have a well-oiled support system in place to expand our people resources. As Zoe states, our Partnership is a model for others, we are considered pioneers of the Partnership organization and should be proud of all we’ve accomplished to this point. To continue the success and momentum of our best practices we need to build upon the passion of our current pool of lay leadership and volunteers and expand our people resources. This will involve creating specific programs that target recruitment initiatives. We will be actively planning and introducing new programs focused on involving and growing our team of talented and passionate people.

Challenge 3: Expansion of Financial Resources & Relationships with Partnering Organizations – Stabilize, Secure, & Strengthen

During the next year we will develop a strategic plan for fundraising in Israel while simultaneously seeking new cooperation with organizations to establish a stronger financial base. This is big news – we are planning to expand upon the current funds that come from our Federations Partnership allocations, and begin to create additional avenues of revenue to support our programs for the future.

Zoe and David spoke for all of us when mentioning the tremendous appreciation we have for our US communities continued support, and they agree that it is time to initiate additional creative approaches to ensure a strong financial platform for a flourishing future. Our Partnership mission is focused on creating and promoting mutually beneficial endeavors - forging relationships through programs that build Jewish identity and strengthen connections. To fully realize our mission we will initiate a balance in our fundraising efforts – we’re in it together, we’re intrinsically connected, and we have the potential to grow exponentially because of it.

Our programs have proven to be successful and are life-changing for our participants. We have touched over 30,000 people’s lives in the past 13 years. Just as we’ve seen other revolutions taking place around the world, we will face our current challenges directly and with a keen focus, knowing that we have great momentum behind us and even more amazing potential for our future. The time is now to start our WG/Central Area Consortium P2G x10 Revolution. Join us, connect and make a difference today.

For more information on Partnership2Gether programs contact your local Jewish Federation and visit: www.westerngalilee.org.il